Coronation Street and Emmerdale episodes 'early access' change

The alteration volition beryllium a welcomed changed to many

ITV has announced a large alteration of its programming docket that volition spot fans of Emmerdale and Coronation Street getting aboriginal entree to caller episodes. From Monday, October 14, the latest episodes of some soaps volition beryllium made disposable connected ITVX from 7am - hours earlier their scheduled evening showings connected ITV1.

This determination is portion of ITV's strategy to connection viewers much flexibility successful however they ticker their favourite series. Alongside the motorboat of a dedicated soap hub connected ITVX, this 'soap drop' volition see a treasure trove of content, with each the latest episodes acceptable for streaming anterior to their broadcast connected ITV1.

The recently introduced soap conception connected ITVX volition not lone diagnostic exclusive zones for Classic Coronation Street and Classic Emmerdale but besides a postulation of "greatest episodes" and a curated "stars of the soaps" selection, which includes dramas similar Tina and Bobby starring Michelle Keegan, Maryland with Suranne Jones, and The Long Shadow featuring Katherine Kelly. Additionally, the soap page's apical picks volition spotlight Nolly, the biopic by Russell T Davies astir tv icon Noele Gordon, with Helena Bonham Carter taking connected the titular relation from the beloved ITV daytime amusement Crossroads.

Soap enthusiasts tin besides bask classical episodes of Crossroads connected ITVX, with peculiar introductions by favourite soap actors who volition stock their idiosyncratic apical picks. According to Leeds Live, ITVX has seen a important emergence successful soap viewership successful 2024, with Emmerdale and Coronation Street each witnessing astir a 30% increase. The 2 soaps, ranking among the apical 5 streamed connected ITVX, person collectively garnered astir 300 cardinal streams this year.

Craig Morris, Managing Editor of ITV Channels and ITVX, commented connected the trend: "The affirmative effect erstwhile we made the soaps disposable astatine 7am during The Euros and the Olympics this twelvemonth shows that audiences privation to take erstwhile to ticker their favourite soap, and the caller dedicated destination connected ITVX is simply a fitting location for the nation's biggest and champion continuing dramas. Now you tin take erstwhile to bask your regular dose of play - whether during the greeting commute, implicit luncheon oregon astatine a clip that suits you each evening."

Iain MacLeod, enforcement shaper for continuing play astatine ITV, said: "This is large quality for soap fans. Having the quality to drawback your favourite amusement astatine a clip that suits you fits perfectly with people's engaged days and flexible lives. And who doesn't emotion the thought of watching the latest Dingle play successful the Dales oregon calamity connected the Cobbles connected the tram to work, oregon implicit a brew aft dropping the kids astatine school.

"As a soap nerd, I should besides accidental that the caller soap leafage is an implicit treat. It's a one-stop store for fans of Coronation Street and Emmerdale and it volition present beryllium truthful casual to bask your favourite shows, and delve into their illustrious histories and beyond."