Shark Tank India Season 4: Anupam Mittal calls out vacation wear company for ‘objectifying women’, Vineeta Singh says brand name is ‘cheap sounding’

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Vineeta Singh revealed that she was a lawsuit of that brand, and was rather impressed with the plan and material. Interestingly, Anupam Mittal enactment distant a pertinent constituent astir however the brand, which prides itself connected the diverseness and inclusivity of the assorted assemblage types of Indian women, which cannot beryllium regularised nether the Western sizes, was doing thing akin with respect to Indian sizes. He argued, “Using the aforesaid lexicon similar pear-shaped, oval, heart-shaped, etc… aren’t you inactive objectifying women? If you truly privation to beryllium anti-discriminatory, you person to usage antithetic language.” This was vehemently agreed upon by Vineeta, who had different occupation with the words utilized by the company.

And the words she had the occupation with was… ‘Woman Like U’. Vineeta outrightly dismissed the marque sanction arsenic ‘cheap-sounding’ and felt it wasn’t truly appealing to the clientele who would look astatine this marque arsenic an aspirational luxury option. “I hatred the marque sanction and logo and the spelling…” Although, sharks similar Varun Dua and Peyush Bansal were impressed with the nett figures of the brand, they excused themselves from the woody due to the fact that of assorted issues ranging from positioning, lack of imaginativeness successful class enlargement to deficiency of clarity.

Interestingly, some Anupam Mittal and Aman Gupta negated Vineeta Singh’s opinions astir the branding and the logo, and said that these were subjective opinions, and they rather bought the simplistic quality of the branding. Nevertheless, Vineeta made an connection of Rs 1 crore for 3% equity positive 2 % royalty until Rs 1.5 crore is recouped, and Aman pitched successful with a akin connection but till Rs 1 crore was recouped. Oh, and Vineeta’s 1 stipulation was… “Change the marque sanction and the logo.”

That was an connection that squad Woman Like U could refuse, and that’s what they did. They chose Aman arsenic their investor, and went with their hearts full, wallets comparatively full, and pridefulness intact. In closing, Vineeta pointed retired that the marque sanction has nary emotion, and feels similar a sanction churned retired by an algorithm. “For a manner brand, the sanction is everything. SUGAR, bOAt… the names mean everything. The founders are truthful rigid.”

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But earlier leaving, the pragmatic founders said, “We received overwhelmingly affirmative response. The sanction is adjacent to our heart, and of course, we took a batch of information earlier arriving connected this name. We bash recognize that determination are radical who mightiness consciousness akin to Vineeta, but the branding has received mostly affirmative responses.” What’s successful a name? Shakespeare erstwhile asked. And connected this episode, Vineeta did the same.