Amazon India rolls out DikhogeTohBikoge campaign for sellers

E-commerce elephantine Amazon India has launched a peculiar marque campaign, DikhogeTohBikoge (meaning ‘if you are visible, you volition sell'), aimed astatine promoting consciousness astir its integer marketplaces level for sellers—a cleanable acceptable for the tiny businesses and budding retailers successful the country. Through this campaign, Amazon India cements its committedness to ensuring that e-tailing connected its marketplaces continues to beryllium simple, accessible and impactful.

Amazon India’s DikhogeTohBikoge features 3 perfectly-crafted and hilarious commercials, each highlighting a script highlighting indispensable features that spell a agelong mode successful enabling sellers to instrumentality their products to customers utilizing the starring platform. These video ads showcase the convenience and simplicity that genuinely empowers sellers successful a applicable way. 

Amazon’s marketplaces for sellers connection a concatenation of features to sellers: 

• Wide lawsuit base
• Access to 100 per cent of the country’s serviceable regions 
• 18+ planetary marketplaces

“At Amazon, our halfway ngo is to empower tiny businesses crossed India done e-commerce. The DikhogeTohBikoge run highlights the unthinkable entrepreneurial tone of Indian concern owners. Through this campaign, we are encouraging the tiny businesses, to reap the benefits of e-commerce, by gaining entree to immense basal of customers successful India and astir the world, done Amazon marketplaces,” said Amit Nanda, Director, Selling Partner Services, Amazon India. 

“We are committed to assistance these businesses execute their concern aspirations and win successful the integer economy,” said Nanda. 

The DikhogeTohBikoge run has been designed, conceptualised and produced by Enormous Brands LLP.

“Amazon India’s DikhogeTohBikoge run has been 1 of our astir absorbing projects truthful far. Our originative attack centered connected utilizing wit to amusement the grade to which marque owners and entrepreneurs volition spell to pull attraction of their customers,” said Ashish Khazanchi, Managing Partner, Enormous Brands LLP. 

“Through relatable scenarios and a light-hearted narrative, we wanted to amusement tiny concern owners that determination is simply a simpler and much effectual way, to scope customers everyplace – Amazon’s marketplaces successful India and astir the world. The run connects with sellers by acknowledging their ambitious thrust portion positioning Amazon arsenic the applicable solution that transforms their concern aspirations into reality,” said Khazanchi.

The run is unrecorded crossed aggregate media platforms including TV, integer and societal media channels.