The Indian mobility manufacture is acceptable to treble and transverse $600 cardinal by 2030, and the assemblage volition beryllium driven by some accepted and emerging gross pools, marking a departure from planetary trends, a study showed connected Saturday.
Emerging gross pools specified arsenic electric, shared, and connected mobility are poised to lend a staggering $100 billion, signalling a beardown propulsion toward cleaner, sustainable mobility, according to the Think Mobility Report by Google and Boston Consulting Group (BCG) unveiled astatine the 'Bharat Mobility Global Expo 2025' here.
As electrical vehicles (EVs) summation momentum, 1 successful 3 consumers is considering them for their adjacent purchase, with chiseled preferences emerging betwixt electrical four-wheelers (E4W) and electrical two-wheelers (E2W).
The study highlighted the request for manufacture players to recognise the unsocial and rapidly evolving preferences of India's divers mobility user cohorts.
According to Natarajan Sankar, Managing Director and Partner astatine BCG, India is connected the cusp of transformative alteration implicit the adjacent fewer years.
“Effectively harnessing planetary innovations successful EVs, digital, and AI is much captious than ever for OEMs. To succeed, they indispensable align their offerings with the chiseled demands of Indian consumers,” helium said.
Notably, women present power 52 per cent of decision-making successful the EV space, surpassing the 38 per cent for interior combustion motor (ICE) vehicles.
These shifts item the request for tailored selling strategies, presenting a important accidental for brands to refine their messaging and amended link with these evolving user segments, said the report.
“With caller ways to thrust profits and shifting lawsuit preferences — led by Gen Z and women — integer acquisition journeys are outpacing accepted ones, driven by the increasing request for personalisation,” said Bhaskar Ramesh, Director-Omni-Channel Businesses, Google India.
There is beardown request successful India — astir 80 per cent — for features similar infotainment, real-time parking assistance, and anti-theft features, portion the request for globally fashionable connected features specified arsenic distant controls stay comparatively low.
One successful 4 first-time car buyers are considering utilized cars, signalling a displacement successful user perceptions, the study mentioned.