OYO plans to add 500 hotels in religious hubs this year

Travel tech unicorn OYO connected Wednesday said it is readying to adhd 500 hotels successful spiritual hubs, including Ayodhya, Varanasi, Prayagraj, Puri, Haridwar, Mathura, Vrindavan, Amritsar, Ujjain, Ajmer, Nasik, and Tirupati, this year.

The announcement comes astatine a clip erstwhile spiritual tourism successful the state is booming and the authorities has launched respective initiatives that purpose to amended infrastructure astatine tourer sites and make tourer attractions, including the PRASHAD scheme, the Ramayana Circuit, and the Swadesh Darshan Scheme.

In a statement, OYO said it volition adhd implicit 150 hotels successful Ayodhya, 100 successful Varanasi and 50 each successful Prayagraj, Haridwar, and Puri.

Ayodhya besides topped the database of most-searched spiritual destination for caller twelvemonth holidays, emerging arsenic a large spiritual tourism destination.

"This determination comes successful effect to the surging request for prime accommodation pursuing the inauguration of the Ram temple past year. Ayodhya has besides gained important traction arsenic the most-searched spiritual destination for New Year holidays this year, with searches connected the OYO app signaling an awesome 39 per cent year-on-year growth," the institution stated.

OYO India Chief Operating Officer Varun Jain said, "Our absorption is connected launching strategically located hotels, peculiarly successful cardinal spiritual centres, to cater to the increasing request for high-quality accommodations among pilgrims and visitors. We are besides actively monitoring emerging trends successful spiritual tourism, including shifts successful visitant preferences, seasonal question patterns, and the increasing popularity of lesser-known pilgrimage destinations".

The spiritual tourism assemblage is expected to make a gross of USD 59 cardinal by 2028, creating 140 cardinal impermanent and imperishable jobs by 2030.

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